“I have always appreciated those who dare to experiment with materials & proportions.”
— Zaha Hadid
Embarking on my professional journey as a product designer, I swiftly became attuned to the significance of a product's origin and the materials that distinguish each region's craftsmanship. This revelation was my gateway to mastering the intricacies of the global marketplace, delving into the complexities of supply chains and operations. Above all, it solidified my passion for crafting environments, highlighting that product design is but one facet of a vast tapestry that shapes the consumer experience.
Innovation
Jetson
Joining Ride Jetson, my mission was to supercharge innovation across both product design and digital realms. We've shifted our e-commerce strategies into high gear, igniting a revolutionary surge in digital creativity and media engagement that powered a record-shattering holiday season, with a breathtaking 137% year-over-year growth.
My role in reshaping the product development calendar was pivotal — optimizing the synergy between design, sourcing and market strategies to bolster profitability. In this dynamic environment, I led a cohesive team of over 20 forward-thinkers, each of us dedicated to streamlining processes and turbocharging efficiency to accelerate profit margins.
S’well
In my tenure as Vice President of Creative and Marketing at S’well Bottle, I steered our brand through a sea of change, merging innovative design with strategic marketing. This fusion sparked a remarkable 275% revenue uptick, charting a course for a future where profitability harmoniously meets sustainability.
My design ethos was guided by the pulse of the latest fashion trends in print and pattern, collaborating with design giants like Liberty of London and Marimekko. It was a dance of aesthetics and eco-consciousness, maintaining a robust 63% profit margin without compromising our innovative spirit.
Under my wing, S’well Bottle formed flourishing partnerships with esteemed names such as Marriott and Starbucks, weaving a rich tapestry of retail alliances that mirrored our commitment to shared ethos and foresight. The innovation journey at S’well was ever-expanding, from revamping surface design to launching new form factors and categories, all while stitching sustainability into the very fabric of fashionable living.
I Sodi
In alliance with Rita Sodi of Via Carota, I championed a design-driven strategy that transcended traditional aesthetics. Pioneering the launch of their inaugural in-house culinary products to the market, our go-to-market strategy was a carefully crafted blend of innovative product development and dynamic social media engagement. This holistic approach didn't just elevate the identity of I SODI and Via Carota—it also maintained a remarkable 70% profit margin. Our journey was a vibrant showcase of sauces, marmalades and culinary tools, reimagining not only physical spaces but also enriching the consumer experience, allowing for a visual and financial accomplishment that resonated deeply with our audience.
Michael Aram
As Director of Design, Product Development, Visual Merchandising and Sourcing, I pioneered a design renaissance across global markets. I merged inventive New York techniques with India’s traditional craftsmanship, catalyzing a significant elevation in brand value to $70 million and an overhaul of creative processes that not only reimagined international showroom spaces but also streamlined production operations to achieve a 40% increase in supply chain efficiency.
